We're My Little Magic Shop.
A learning space. A healing space. A retail space. A community space.
Our Magic
My Little Magic Shop is a wellness learning and healing space on the Upper West Side of Manhattan, built for people who take their inner work seriously.
We opened our doors because we believed something simple: that ancient wisdom, when made accessible, changes people's lives. Not as a trend. Not as an aesthetic. As a real, lived practice.
Everything we do orbits The Magic Academy — our workshop, certification, and community programming hub. Retail supports what you're learning. Guidance helps you integrate it. Digital tools extend the practice beyond our doors. And our community holds you in it, month after month.
We operate at the intersection of spiritual tradition and modern life. We're rigorous without being rigid. We're warm without being performative. And we believe that the work of knowing yourself is some of the most important work you'll ever do.
We're proudly housed in a Chashama space (part of NYC's network of community-rooted arts and culture venues) because we've always believed that meaningful spaces shouldn't only exist for people with the most resources.
The Magic Academy
The Academy is the heart of everything we do.
Through workshops, certifications, ceremonies, and community experiences, The Academy offers ongoing education in astrology, tarot, Reiki, shamanic practice, and energy work. Our programming is designed around a simple framework: Learn. Practice. Integrate.
Not just inspiration. Actual transformation.
Whether you're brand new to this work or have been practicing for years, there's a place for you here.
Your magic already exists, aren't you ready to explore it?
“The world is full of magic things, patiently waiting for our senses to grow sharper.” – W.B Yeats
Spotlight on
The Tools
We spend a great deal of time sourcing consciously and sustainably sourced metaphysical tools for you. We love to support small, minority and/or women owned businesses as much as possible. Then, when they arrive we treat them with a ton of care to ensure they arrive to you at the highest vibration possible
The Academy
Education is incredibly important for us. We are all committed to spiritual growth and as a team spend a great deal of time educating ourselves not only to share with you but also to make sure we are handling our own shit. Moreover, we are deeply committed to not only introducing you to new practices, rituals, healers and products, we are just as committed to making sure you are guided to maximizing everything you discover.
The Community
You can't really vibe without the right tribe, right? We realize that who you surround yourself with will impact how much you are able to make your own magic and heal your stuff. So we are calling all the magic makers everywhere to join us on this beautiful journey and come vibe with us through events, workshops, and our forum.
"When you want something, all the universe conspires in helping you to achieve it." — Paulo Coelho
"When you want something, all the universe conspires in helping you to achieve it." — Paulo Coelho
"When you want something, all the universe conspires in helping you to achieve it." — Paulo Coelho
"When you want something, all the universe conspires in helping you to achieve it." — Paulo Coelho
"When you want something, all the universe conspires in helping you to achieve it." — Paulo Coelho
"When you want something, all the universe conspires in helping you to achieve it." — Paulo Coelho
"When you want something, all the universe conspires in helping you to achieve it." — Paulo Coelho
"When you want something, all the universe conspires in helping you to achieve it." — Paulo Coelho
"When you want something, all the universe conspires in helping you to achieve it." — Paulo Coelho
"When you want something, all the universe conspires in helping you to achieve it." — Paulo Coelho
Meet Our Team
Shereen Campbell — Founder & CEO
Shereen has spent nearly two decades at the intersection of two worlds: corporate retail and the mystical arts. After years leading planning and merchandising for brands including Macy's, Saks Fifth Avenue, and Casper, she founded My Little Magic Shop to make ancient wisdom accessible to everyday people.
She is an astrologer, Reiki Master Teacher, Akashic Records practitioner, shamanic practitioner, crystal healer, and tarot reader. She has trained with renowned teachers like Peter Roth, Itzhak Beery, Sal Rachele, Kristen Reed, and Rebecca Gordon, mastering a variety of healing modalities including Reiki, Akashic Records, Shamanic practices, and Crystal Healing. Under her leadership, My Little Magic Shop has grown into one of NYC's most grounded wellness learning communities, hosting hundreds of workshops and experiences and building a practitioner team of readers and healers.
Shereen's work has been featured in Forbes, Business Insider, Entrepreneur, Well+Good, and Refinery29. She has led experiences and activations for Google, American Express, Biore, Eventbrite, and TransPerfect, and has provided practitioner programming at conferences including Braze Forge and Moveable Ink. She also writes on astrology and spiritual wellness for StyleCaster, Astrology.com, and Yahoo Lifestyle.
She founded this shop because she knows firsthand what it feels like to need these tools and not know where to find them. That's still why she shows up every day.
Olivia — Social Media & Community
Olivia is the creative energy that carries My Little Magic Shop beyond our physical doors. She manages our social presence with warmth and intention, making sure that what you see online actually feels like us — not a highlight reel, but a real invitation into the work.
If you've ever felt seen by one of our posts, that's Olivia.
Christine — Operations & Reiki Practitioner
Christine is the organizational powerhouse who keeps My Little Magic Shop running — and then stays to help you heal. As our in-store operations lead, she makes sure every customer experience is smooth, warm, and taken care of from the moment you walk in.
Christine is also a Reiki practitioner offering sessions in the shop. Using traditional Reiki techniques, she channels universal life force energy to ease emotional tension, release energetic blocks, and bring harmony back to body and spirit.
Specialty: Reiki
Available: Thursdays 3-6PM
Exchange: 30 minutes for $44 / 60 minutes for $77
Thomas — Content & Events
Thomas keeps the engine running behind the scenes. Based remotely, he handles event coordination, email campaigns, and blog content — making sure our community always knows what's happening, what's coming, and why it matters. His work is meticulous, thoughtful, and always on time. We couldn't do this without him.
Onyx — Chief Magical Guardian, Leo, Age 4
Onyx does not take requests. She takes treats. Our resident poodle and unofficial energy screener, Onyx has been checking the vibes at My Little Magic Shop since she was a puppy. She is a Leo, which explains everything. She only wears outfits when she feels like it. She will sit on your tarot cards if given the opportunity.
She is, without question, the most important member of this team.
Our Interns
Each semester we welcome interns into the MLMS family. They bring fresh energy, curiosity, and a willingness to learn that fits right in here. If you're interested in interning with us, reach out through our contact page.
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Our Four Pillars
Everything we do is built around four commitments:
Remind people of their inner magic — You already have what you're looking for. We help you remember it.
Provide tools for well-being — From crystals to certifications, everything we offer is chosen with care and intention.
Educate on rituals, mindsets, and modalities — Knowledge is the foundation of real practice. We take the teaching seriously.
Build a purpose-driven community — This work is better together. Always has been.
We Are Trusted By:
